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Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on ‘Customer Influencers’ Across Social Platforms

As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes.

NEW YORK - November 30, 2022 - (Newswire.com)

Emplifi, the leading unified customer experience (CX) platform, today announced its top social media marketing predictions for 2023. According to Emplifi, 2023 will be the year of authenticity, with brands turning to "customer influencers," user-generated content (UGC), and tapping into the power of TikTok for product discovery. 

UGC and the Rise of the "Customer Influencer"

Authenticity will be key going into 2023, and what could be more authentic than shining the spotlight on your very own customers? Expect brands to encourage customers to share their content and experiences. Using social media to source user-generated content from customers is a scalable and powerful solution for brands.

With 84% of millennials reporting that UGC on a company's website had an influence on what they buy, brands will tap into it to meet content demands in 2023, boosting business while galvanizing customer participation. 

Short-form Video Will (Still) Dominate

TikTok's massive growth is proof that customers are demanding short-form video content. Whether for TikTok, Instagram Reels or Snapchat, marketers will face the challenge of adapting to the evolving trends and investing more of their budget in video. 

According to Emplifi data, Instagram Reels have outperformed all other post types since the start of the year, with 80% of brands on the platform publishing at least one reel in Q3 2022. 

Customers Will Turn to Social for Support

In 2023, we will see more customers turning to social media platforms to connect with brands about service-related issues. Whether it's via direct message or live video straight from social media apps, brands will offer more support touch points via social media. Brands like Orbit Baby and Currys have already implemented live video into their social media care strategy, so customers can receive the same expert advice they would get in-store from the comfort of wherever they are. 

Brands will invest more in TikTok advertising 

Boasting nearly 30 million daily active users globally, brands will tap into TikTok not only for brand awareness but for its contribution to sales.

Brands will get more creative on TikTok, looking to influencers to generate original sounds to increase the visibility of their advertising campaigns. TikTok will also emerge as a key platform for product discovery. The hashtag  #TikTokMadeMeBuyIt gained nearly 31 billion views, demonstrating just how effective the platform has become for influencers and users to share their experiences in an engaging way. 


About Emplifi
Emplifi is the leading unified customer experience (CX) platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.


Contact Information:
Amlika Lal
International PR Director
[email protected]


Press Release Service by Newswire.com

Original Source: Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on 'Customer Influencers' Across Social Platforms

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APWG’s eCrime 2022 Examines the Edge of the Cybercrime Experience With Pioneering Researchers and Swashbuckling Cybercrime Fighters

Register now for the world's only conference dedicated specifically to cybercrime research — this year focusing on: ransomware, cybercrime public and industry policy, scam marketplaces and behavioral aspects of cybercrime

APWG’s eCrime 2022 Examines the Edge of the Cybercrime Experience With Pioneering Researchers and Swashbuckling Cybercrime Fighters
APWG eCrime 2022

APWG eCrime 2022

CAMBRIDGE, Mass. - November 30, 2022 - (Newswire.com)

Register now for the world's only conference dedicated exclusively to cybercrime-related research — now in its 17th year as a publishing peer-reviewed conference — this year focusing on: ransomware, cybercrime public and industry policy, scam marketplaces and behavioral aspects of cybercrime.

The 2022 Symposium on Electronic Crime Research (APWG eCrime) consists of a three-day program comprised of keynote presentations and technical and practical sessions. 

The registration link is here: https://apwg.org/event/ecrime2022/.

Discounts are available to NGOs, university faculty and students, law enforcement officials, government personnel and employees of multilateral and trade organizations. Contact [email protected] for details. 

eCrime 2022 General Chair Dr. Guy-Vincent Jourdan of the University of Ottawa said, "We will hear about vulnerabilities in attack code; we will learn how to automatically gather evidence from the dark web; we will discuss the motivations of ransomware creators, how scammers reach out to their victims in the world of cryptocurrencies. We will also discuss about user perceptions of social engineering attacks, and the role of trust in underground forums criminals, and much more."  

This year, major topics of examination include:

  • Ransomware's Growing Extortion Racket
  • Cybercrime Policy Formation Regarding DNS Abuse and Cryptocurrency Exchanges
  • Scam Marketplaces and Scammers' Scamware
  • Behavioral Aspects of Cybercrime — and Cybercrime Suppression

The full symposium agenda is here: https://apwg.org/event/ecrime2022/.

A SHORT HISTORY OF APWG ECRIME

Academic and industrial researchers appeared at the APWG's door almost at the very genesis of the APWG, delineating phishing's contemporary nature, speculating on probable evolutionary trajectories — and proposing research that needed APWG's data corpora to shape their theses and inform their research. The APWG established APWG eCrime to honor that contribution, foster its spirit — and to organize the creative energy of researchers that would eventually overwhelm the APWG's other conference venues.

APWG organized the initial eCrime Researchers Summit in Orlando in early Spring 2006 in collaboration with Florida State University; the National Center for Forensic Sciences at University of Central Florida; and the Florida Department of Law Enforcement, recognizing the interest in ecrime research by both researchers and within the law enforcement community. Secretary General Cassidy authored the initial CFP. FSU computer science researcher Judi Mulholland organized and managed the peer-review committee and edited the proceedings for publication by Taylor & Francis.

Since the first eCrime conference in 2006, the APWG eCrime management team and submission review committee — drawing from academic and industrial researchers from across the world — has produced the conference with academic conference partners every year. Today, APWG eCrime is supported by the IEEE Standards Association which acts as Technical Sponsor to the conference and publishes the conferences proceedings in the IEEE XPlore Digital Library.

APWG eCrime will continue to be a collaborative project of its sponsoring institutions, its chairs, committee members, reviewers and, of course, the researchers who share their findings. The APWG gives its thanks to all who are making eCrime the keystone event in the field and to all of those who have helped establish and maintain it.


Contact Information:
Foy Shiver
[email protected]
404-434-7282
Related Images
APWG  eCrime 2022
APWG eCrime 2022

APWG eCrime 2022



Press Release Service by Newswire.com

Original Source: APWG's eCrime 2022 Examines the Edge of the Cybercrime Experience With Pioneering Researchers and Swashbuckling Cybercrime Fighters

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