Monday, November 28, 2022

Bidtellect Speaks at Digiday Media Buying Summit on Managing Carbon Footprint in Advertising Following Latest Published Piece

As a leader in ad tech, Bidtellect is bringing attention to the sustainability issues facing publishers and advertisers in the programmatic space.

DELRAY BEACH, Fla. - October 26, 2022 - (Newswire.com)

Bidtellect, a leading demand-side platform and advertising technology company, recently spoke on the "biggest secret" of the ad tech world at Digiday's Media Buying Summit in Palm Springs, California, during a session titled: 360 Workshop With Bidtellect: The Future of Green in Advertising: Radical Transparency & Sustainability. The session followed an article published on Digiday's site by Bidtellect Chief Operating Officer Jashon Boshoff the week before titled How ad tech is positioning itself for success in sustainable programmatic ecosystems.

Wrote Boshoff: "Advertisers are demanding a clearer picture of where their ad is going and what they're paying for; a hazy path to delivery is unsettling and no longer tolerable. They also want to know they're saving money and reducing their carbon footprint."

In Palm Springs, Bidtellect presented its vision of a sustainable digital advertising landscape driven by transparency to a group of senior leaders in media buying and ad tech. Arthur Hainline, Bidtellect's Vice President of Product, said, "A cleaner, more direct path in ad buying not only allows more working media dollars to flow from advertisers to publishers but also benefits the environment. Bidtellect is excited to champion this cause and continue bringing it to light, but we're also ready to provide tangible solutions and products to empower ad tech companies to do their part, as well."

Attendees raved about the simplicity and accessibility of Bidtellect's platform, upcoming solutions and partnerships, and clear goals for advertisers. "Bidtellect is uniquely positioned to offer unparalleled transparency into where advertiser budgets are going," concluded Hainline. 

The sustainability issue has existed for years, and the severity of it is finally coming to light. The internet, as a whole, has a carbon footprint that's said to be larger than the entire airline industry. A study by ISBA and PwC found that half of online ad money is being siphoned off by the adtech ecosystem before it reaches publishers; of that, about one-third of the money was "completely untraceable." 88% of dollars could not be traced from end to end. 

To learn more about Bidtellect and its sustainable offerings, visit www.bidtellect.com.  

About Bidtellect

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. We pride ourselves in premium supply quality and optimizing down to the placement level while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work. To learn more, visit www.bidtellect.com.


Contact Information:
Madeleine Moench
[email protected]


Press Release Service by Newswire.com

Original Source: Bidtellect Speaks at Digiday Media Buying Summit on Managing Carbon Footprint in Advertising Following Latest Published Piece
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Facebook Marketplace, Zelle Scams Are Fastest-Growing Scams in 2022

BeenVerified's analysis of more than 165,000 phone scam complaints reveals the most common consumer phone scams as well as the fastest-growing scams of the year.

Facebook Marketplace, Zelle Scams Are Fastest-Growing Scams in 2022
BeenVerified

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NEW YORK - November 23, 2022 - (Newswire.com)

Received a text or call this year claiming there was a problem with an Amazon order? Or how about claims of fraudulent activity on an online account? Scammers have taken on new tactics and strategies to target consumers this year, and while business imposter scams remain the No.1 phone or text scam in America, other scams have quickly entered the scene, according to the latest analysis from BeenVerified.

"Scams that show fast growth are worth our attention, as they often become scams that dominate in years to come," said Robert Lowry, the vice president of security at BeenVerified

A multitude of new and old scam angles were reported, among them ones targeting peer-to-peer payment services and other platforms connecting users directly to one another. The fastest-growing scam types in 2022 were Facebook Marketplace (up 184.8% from 2021) and P-2-P cash transfer apps Zelle (86%) and PayPal (31.8%), as well as crypto and romance scammers that use the popular phone and text message app WhatsApp (32.1%) to target their victims. 

BeenVerified examined tens of thousands of scam calls and text complaints over the course of the year. The analysis found that overall business imposter scams are the number one type of scam by volume (15.1%), followed by romance scams (14.3%), which showed an increase of 10% since 2021

Fastest-growing scams in 2022

 
 
RankType of ScamPercentage change 2021-2022
1Facebook Marketplace184.8%
2Zelle86.0%
2Tax/IRS55.4%
4WhatsApp32.1%
5Paypal31.8%

As we head into the busy holiday shopping season, BeenVerified warns consumers to be careful of business imposter scams, which comprised 15.1% of all scam messages this year. Scammers impersonate legitimate businesses like Amazon, Apple and other name-brand companies to appear reputable to their target, only to then steal their personal or financial information.

Top scam messages in 2022

 
 
RankType of Scam% of Comments
1Business Imposter15.1%
2Romance14.3%
2Bank/Credit Card10.3%
4Debt/Loan6.6%
5Free Money6.4%

How to help protect yourself from phone scams:

If a text, call, or email feels like it might be a scam, here are tips to help stay secure online:

  1. Don't respond to the message. Responding to messages alerts the scammer of a valid number and someone willing to talk—this can cause more attempts to solicit information. If a text or call is presumably legitimate, find the company's support number and call them back directly.
  2. Don't click links. Links can be connected to malicious software, such as ransomware, spyware or a computer virus.
  3. Don't provide personal information. Any personal information, such as a birth date, credit card security code or even the last four digits of a Social Security number, could give scammers the last piece to the puzzle they need.
  4. Don't give someone remote access to your device. Never hand over control of a computer or device, unless the owner of the device initiated contact with the company.
  5. Don't pay with gift cards. A legitimate business will never ever ask a shopper to pay by gift card.

About BeenVerified

BeenVerified's mission is to help people discover, understand and use public data in their everyday lives. BeenVerified and our associated websites curate dozens of public data sources and proprietary data sets to give people easy and affordable access to billions of public records.


Contact Information:
Kerry Sherin
PR Manager
[email protected]


Press Release Service by Newswire.com

Original Source: Facebook Marketplace, Zelle Scams Are Fastest-Growing Scams in 2022
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