Saturday, June 15, 2024

Cupshe Steals Spotlight at Miami Swim Week 2024

Cupshe Steals the Spotlight at PARAISO Miami Swim Week 2024 with its 'Naturally You' Runway Show, Featuring Iskra Lawrence, Brooks Nader, Christen Harper, Katie Austin, and More

Cupshe, the leading global fashion and beachwear e-tailer, made a sensational return to Miami Swim Week with its third annual Cupshe Naturally You Runway Show. The event was headlined by Sports Illustrated models Brooks Nader, Christen Harper, Katie Austin, Cindy Prado, and Joy Corrigan, body positive model Iskra Lawrence, bionic model Marsha Elle, and breast cancer survivor and former Victoria's Secret model Christine Handy. The show featured 60 swim and beachwear looks, now available for purchase on

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The runway showcased three unique collections celebrating nature: the Miami Swim Week Capsule Collection, Recycled Swimwear Collection, and the Cupshe x JoJo Fletcher Soul Space Collection. Each line highlighted Cupshe's dedication to style, eco-friendliness, and innovation. The diverse cast of women represented various sizes and backgrounds, reflecting Cupshe's commitment to inclusivity and empowering its community to embrace their beauty and confidence.

As Cupshe's spokesperson of the year, JoJo Fletcher made a surprise appearance and announced her co-designed collection, Cupshe x JoJo Fletcher: Soul Space. This line epitomizes elegance and tranquility, featuring flattering silhouettes, vibrant colors, and eye-catching prints. Showing their commitment to sustainability, the runway featured pieces from the Recycled Swimwear Collection, crafted from Global Recycled Standard (GRS) certified recycled nylon and polyester, incorporating materials from yarn waste and repurposed water bottles. Additionally, the Miami Swim Week Capsule Collection blended vintage charm with Latin American flair for a distinctive and captivating aesthetic.

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"Miami Swim Week 2024 was an incredible success for Cupshe, perfectly showcasing our mission to inspire confidence and celebrate natural beauty in everyone, says Jessie Han, Senior Marketing Director at Cupshe. It was a testament to our commitment to inclusivity and body positivity, with our ambassadors embodying the relatable, authentic confidence we strive to instill in all our customers. We couldn't be more thrilled how it came together.

About Cupshe:

Founded in 2015, Cupshe is the No.1 vacation lifestyle fashion brand dedicated to offering swimwear and apparel inspired by and created for the most vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall Jenner, Kylie Jenner, Kim Kardashian, Jojo Fletcher, Olivia Culpo, Hilary Duff, Bella Thorne, Jamie Chung, Brandi Cyrus and more. For more information, visit

About PARAISO Miami Swim Week:

PARAISO Miami Swim Week, widely known as Miami Swim Week, has been the epicenter of style, music, and endless fun under the sun, establishing itself as the unrivaled pinnacle of the swimwear and resort wear industry worldwide. In July 2018, PARAISO unveiled a brand new experiential festival creatively united the worlds favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.

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