Saturday, November 26, 2022

clean.io Launches Free ‘Coupon Detective’ Report for E-Commerce Merchants

Unauthorized coupons cost merchants millions. The Coupon Detective tool, from the maker of cleanAD and cleanCART, provides detailed data on where coupons originate, usage level, and potential lost revenue.

BALTIMORE - November 17, 2022 - (Newswire.com)

clean.io, recently acquired by HUMAN Security and market leader in malvertising prevention serving some of the largest platforms and publishers in the ad ecosystem, has launched its new Coupon Detective solution, a free software tool that shows e-commerce merchants just how much money they are losing from these third-party sources.

Shoppers love coupons because they save money. Retailers love them because they bring in new shoppers and show how effective their marketing initiatives are. That is unless they are coupons being leaked by third-party extensions or deal sites, which can cost businesses one-third or more of their sales and disrupts marketing partnerships. clean.io offers merchants a solution. 

By now, most shoppers know how coupons work when shopping on retailer websites. Consumers receive a code via email or another source, type it in at checkout and get a discount. The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers. 

More and more, though, online "deal sites" like retailmenot.com and third-party extensions like Honey are vacuuming up coupon codes by scraping them from consumers and giving them out to shoppers who weren't intended to receive them. The discounts are then applied via browser extensions or deal sites. 

For the retailer, it cuts into sales and eats up already slim profit margins. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. And as a byproduct, retailers end up paying erroneous commissions or investing further in unsuccessful partnerships. 

"E-commerce merchants are losing millions in potential revenue and misattributing consumer sales because of excessive and improper use of coupon codes through third parties like Honey, Capital One and RetailMeNot," said Geoff Stupay, CEO of clean.io. 

"This may seem like a minor issue, but for e-commerce merchants, this could mean losing between 10 to 20% margin on every sale, or lead to wasteful spending on promotions, campaigns and affiliate partnerships that are not as fruitful as they seem." 

clean.io is the developer of cleanCART, software that helps merchants block the injection of unauthorized coupon codes that are being used incorrectly, protecting revenue, advertising and affiliate relationships. However, according to Stupay, "Most merchants are unaware of the scope of the problem because identifying those unauthorized coupon injections is difficult, and tracking the lost revenue even harder." 

"Statistics show clean.io's coupon injection solution, cleanCART, provides a 3% average increase in conversion rate and an average 1,452% increase in merchant ROI in the first 30 days and is guaranteed to pay for itself within 90 days," Stupay adds.

That has led clean.io to launch the free Coupon Detective tool, a suite of analytics for free that shows merchants the coupon usage on their site, the source, how often they are used, and how much revenue is being lost. 

"clean.io's Coupon Detective report tells you, here's the problem, this is why it's bad, and proves it with statistics from your own checkout," Stupay said. "The reason we are providing this report for free is because many merchants don't even know how large of an issue it is. If we can raise awareness around the problem for free, we are helping these companies in a meaningful way, and we are well-positioned to help them solve the problem once they understand the potential impact on their business." 

About clean.io 

Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io and www.clean.io/learning-center.

About HUMAN Security

HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks, including bots, fraud and account abuse. We leverage modern defense to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who's Real, visit www.humansecurity.com.

Company Address 

clean.io 

3600 O'Donnell Street (Suite 150) 

Baltimore, MD 21224 

United States


Contact Information:
Charlie Terenzio
[email protected]


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Original Source: clean.io Launches Free 'Coupon Detective' Report for E-Commerce Merchants
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Author F.P. Gonzalez’s New Book ‘Revelation of the King: Third Archive of the Magi’ is the Thrilling Conclusion of the Author’s Historical Fiction Series

Recent release 'Revelation of the King: Third Archive of the Magi' from Covenant Books author F.P. Gonzalez is a gripping tale chronicling the journey of the three wise men to Bethlehem. The author skillfully weaves the motivations of the prominent political figures during the early tenuous years of Jesus's life into an intriguing tapestry of greed, hope, faith, and brotherly love.

NEW BRAUNFELS, Texas - November 23, 2022 - (Newswire.com)

F.P. Gonzalez has completed his new book "Revelation of the King: Third Archive of the Magi": a potent tale that serves as the stunning conclusion for the author's historical fiction series. 

Author F.P. Gonzalez writes, "Melchior and Balthasar stood together, convinced that trying to escape would be futile as they braced for the arrival of the only other assassin remaining on horseback. Melchior held daggers in each hand while Balthasar tightly gripped his olive staff. Waving a long sword, the attacker charged toward the two mobads."

He continues, "Motivated to action from a well of reinvigorated anger and hatred, Balthasar fought not for self-preservation but for Melchior, for Caspar, for the child king, for humanity. He faced the black hooded attacker with feet firmly planted on the desert sand, face stern and determined. With a loud yell filled with malicious intent, Balthasar struck his staff on the horse's chest, causing the animal to rear upward, both front legs raised and prepared to trample the dark-skinned priest. Balthasar evaded the dangerous hooves, directing his attention at the rider, and again, swung his wooden weapon with such ferocity that it only had one purpose in mind—to kill. But neither the beast nor the man reacted to the powerful blows. As he watched the muscular stallion recover, the Ethiopian instinctively blocked the assassin's swinging blade with his dula and shuffled toward the backside of the horse to avoid the continuous pommeling. But to no avail; the horseman skillfully redirected his mount, pulling on the reins to follow Balthasar's movement."

Published by Covenant Books of Murrells Inlet, South Carolina, F.P. Gonzalez's new book pulls readers in with a compelling narrative that highlights the righteousness of Jesus. 

Readers can purchase "Revelation of the King: Third Archive of the Magi" at bookstores everywhere, or online at the Apple iTunes store, Amazon or Barnes and Noble.

Covenant Books is an international Christian-owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   


Contact Information:
Covenant Books Media Department
[email protected]


Press Release Service by Newswire.com

Original Source: Author F.P. Gonzalez's New Book 'Revelation of the King: Third Archive of the Magi' is the Thrilling Conclusion of the Author's Historical Fiction Series
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