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Legacy Suite Says Biden Executive Order on Crypto Could Provide Blueprint for Industry’s Growth

President of digital asset management solution developer sees potential for policies to spur greater consumer and business adoption of cryptocurrencies and government investment in infrastructure.

President Biden recently signed an executive order establishing a national policy on digital assets, including cryptocurrencies. The order creates an opportunity for policies that, if designed properly, could promote wider adoption of cryptocurrencies by consumers or businesses, according to Gordon Bell, President of Legacy Suite, developers of a comprehensive digital asset management solution including a crypto wallet and monitoring. 

The executive order, signed March 9, recognizes the tremendous scope of digital assets, including cryptocurrencies. The market capitalization of cryptocurrencies is more than $1 trillion, and about 16% of Americans - approximately 40 million people - have invested in, traded, or used cryptocurrencies. 

Bell, a Harvard-educated financial analyst with three decades of experience in investment banking and portfolio management, sees the Biden Administration's action as a potential boon for the digital asset field.  

"While government regulation can often hinder a business, in this case, we believe a supportive regulatory environment can play a significant role in inspiring the mass adoption of cryptocurrency, by providing a clear legal framework for its use and reducing its perceived risks," Bell said.  

The executive order addresses multiple issues, several of them essential to the growth of digital assets. They include: 

  • Developing policies to protect consumers, investors and businesses.
  • Supporting technological advances and responsible development of digital assets, while prioritizing privacy and security and reducing climate impacts.
  • Promoting equitable access to safe and affordable financial services, with an approach to digital asset innovation that aids communities lacking access to financial services.

Bell cited the example of the regulation of security token issuances, or any issuances, as a means of providing investor protection and benefiting the crypto sector as a whole.  

"Taken as a whole, government regulations can help establish a sense of legitimacy and trust in the cryptocurrency market, providing a level of certainty and stability that is crucial for consumer acceptance," he said. 

Bell hopes to see the executive order lead to measures designed to prevent fraud, protect consumers, and ensure that exchanges and other cryptocurrency-related businesses comply with anti-money laundering and know-your-customer regulations. 

However, Bell said the Biden policies should go beyond measures that inspire consumer confidence, to providing direct support to the cryptocurrency sector.

One powerful step would be government investment in blockchain technology, the underlying technology behind cryptocurrencies. "That would demonstrate a commitment to innovation and support the development of a robust and secure digital infrastructure," Bell said. "In turn, that would encourage the private sector to develop more use cases for blockchain and cryptocurrencies, which can ultimately spur wider adoption." 

Finally, government tax policies also can play a strong role in promoting widespread adoption of digital assets, Bell said. He suggested tax incentives, such as exemptions for certain types of cryptocurrency transactions from taxes, or tax breaks for businesses that use digital assets for payments, as tools to encourage transactions in digital assets. 

"Clearly, the Biden Administration recognizes the enormous potential benefits of digital assets, but also the potential risks to consumers from rapid growth with no oversight," Bell said. "Having one unifying framework for the government's cryptocurrency policies can inspire confidence in the market and facilitate the transition to a more decentralized, digital economy."  

To learn more, visit legacysuite.com. 

About Legacy Suite 

Legacy Suite is a complete end-to-end solution providing first-class digital estate planning support, including wallet monitoring and crypto wallet. Legacy Suite is a secure solution for crypto self-custody and password management, which allows you to hold your own keys, set up directives, assign executors, and have peace of mind knowing that your digital assets will safely transfer to your next of kin. 

Contact Information:
Madeleine Moench
[email protected]


Original Source: Legacy Suite Says Biden Executive Order on Crypto Could Provide Blueprint for Industry's Growth

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Zift Solutions Announces Cosmo Mariano as Company’s Chief Customer Officer

Zift Solutions is thrilled to welcome Cosmo Mariano to the team as the new Chief Customer Officer.

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, has announced a groundbreaking new role that unifies Zift's customer-facing teams by combining Professional Services, Customer Success, and Customer Support as the company expands its user community. Cosmo Mariano has joined the company in the new role of Chief Customer Officer.

Throughout his career, Mariano has held key positions in various industries, including serving as a management consultant for Caledon Consulting and as Customer Experience Design and Insight Director at the Royal Bank of Canada. As the founder and CEO of GetLift Agency, he established one of North America's leading B2B and channel management agencies. Most recently, he was the Vice President of Services for Uberflip Software. He has more than two decades of experience scaling and transforming technology companies for customer success in mainstream markets.

"We are thrilled to welcome Cosmo Mariano to the Zift Solutions team," said Gordon Rapkin, Chief Executive Officer. "His background in customer experience design and strategy will bring a fresh perspective to our customer journey and value delivery. Cosmo's role, and the unity of a Customer Operations Team, is just one piece of our continuous commitment to serving ZiftONE customers."

"I could not be more excited to be joining Zift," Cosmo Mariano added. "As Chief Customer Officer, I look forward to applying my wide range of knowledge and experience to the ZiftONE user base as we continue to prioritize customer delight."

Mariano's initiatives have consistently delivered impressive results, increasing value for customers, employees, and stakeholders by focusing on outcomes. His leadership skills have led to accelerated transformation and exceptional project success rates. A lifelong learner, Mariano continually enhances his skills through various professional programs, like the Stanford Corporate Innovation Program, Product-Led Growth, and IDEO business design.

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About Zift Solutions

Founded in 2006, Zift Solutions is the only Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company's ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales. Backed by the most experienced team in the industry and fueled by the recent $70M capital investment by Investcorp, Zift has been named the only leader in both Channel Marketing Automation and Partner Relationship Management by Forrester Research and a market leader in Partner Management Software and Through-Channel Marketing Software by G2. For more information, visit www.ziftsolutions.com.

Contact Information:
Kelsey Worsham
Senior Content Marketing and Communications Manager
[email protected]
8657732118


Original Source: Zift Solutions Announces Cosmo Mariano as Company's Chief Customer Officer
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