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Hidden Level’s Drone Tracking System Ready-Made for New FAA Rules

Airspace monitoring innovator designed drone defense system to detect all unmanned aircraft, whether they follow or evade remote identification requirement.

Hidden Level’s Drone Tracking System Ready-Made for New FAA Rules
Concept: Drone not broadcasting Remote ID identified by Airspace Monitoring Service (AMS), Remote ID broadcast verified by AMS.

SYRACUSE, N.Y. - December 12, 2022 - (Newswire.com)

Federal Aviation Administration regulations will begin to require all unmanned aircraft to transmit identification and location information. Hidden Level's Airspace Monitoring Service (AMS) technology is uniquely positioned to track, monitor, and validate drones whether or not they comply with the new FAA rules. 

The regulations are in response to the explosive growth of unmanned aircraft systems, or drones, since 2013. The FAA reported over 865,000 registered drones in May 2022 and estimates that number will grow to 1.4 million by 2024. 

To prevent collisions with passenger airplanes and other aircraft, the FAA is mandating all drones operating in U.S. airspace have Remote Identification (RID) capability. Remote ID provides agencies like the FAA, law enforcement, and other federal agencies a greater situational awareness to be able to identify when a drone appears to be flying in an unsafe manner or where it is not allowed to fly. Remote ID also lays the foundation of the safety and security groundwork needed for more complex drone operations. The regulations require all drones made or sold in the United States after December 2022 to support RID, and that all drone pilots (including those who fly for fun, business, or public safety) must register and operate their drone in accordance with the final rule on remote ID, beginning Sept. 16, 2023.

Hidden Level's drone monitoring technology was designed to keep up with the rapid technological advancements to drones such as Remote Identification. In 2019, the company released a white paper identifying potential gaps in RID and published a technology blog identifying additional factors that should be addressed with a comprehensive RID solution.

"When it comes to integrating the FAA's broadcast Remote Identification in drone tracking systems, Hidden Level is way ahead of the game," said Jeff Cole, CEO and co-founder of Hidden Level. "Our AMS not only receives RID signaling in its coverage area but also verifies it, addressing two significant gaps in the RID system."

Those gaps appear when a drone intentionally or unintentionally fails to broadcast RID information, or if it intentionally or unintentionally broadcasts false RID information.

Hidden Level's AMS technology uses a local network of passive RF sensors installed on buildings, rooftops and cell towers, which detects the movements of drone aircraft in the area. That allows it to track drones even without a RID broadcast, resolving the first gap.

The Hidden Level AMS also checks and validates RID signals by correlating fine angle estimates from its sensors on the received RID broadcast messages with the drone position information included in the messages. 

"That allows Hidden Level's AMS to detect any drones failing to broadcast RID data or transmitting false information, and report it almost instantaneously," Cole said. "That capability is essential to any organization, whether it's a city, a stadium or a company facility, that is trying to ensure safety and security." 

The Hidden Level AMS is a cloud-based scalable solution that utilizes a local network of passive RF drone detection sensors, much like a cellular network, that is owned, operated, and maintained by Hidden Level. The sensors, installed on buildings, rooftops and cell towers, provide real-time location data on drone aircraft. Clients receive streaming AMS data that integrates into a variety of common security platforms. 

To learn more about Hidden Level and its readiness for the FAA-mandated RID system, visit hiddenlevel.com.

ABOUT HIDDEN LEVEL
Founded in 2018, Hidden Level is led by a team of skilled sensor experts with more than a decade of experience building innovative sensor solutions for both military and commercial customers. Hidden Level's airspace monitoring service delivers the only industry solution that provides secure, accurate low-altitude airspace monitoring at scale. By eliminating the burden of owning, operating and maintaining expensive and rapidly changing sensor technology equipment, Hidden Level provides its customers only what is necessary—real-time, actionable data at a fraction of the cost.


Contact Information:
Maria Penaloza
[email protected]
Related Images

Concept: Drone not broadcasting Remote ID identified by Airspace Monitoring Service (AMS), Remote ID broadcast verified by AMS.


Example: Drone not broadcasting RID (blue line) identified by Airspace Monitoring Service (AMS)



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Original Source: Hidden Level's Drone Tracking System Ready-Made for New FAA Rules

USPA Global Licensing’s Molly Robbins is Finalist in License Global’s ‘The Influentials’

Nomination Honors Licensing Executives That Have Driven Change in Brand Licensing

USPA Global Licensing’s Molly Robbins is Finalist in License Global’s ‘The Influentials’
U.S. Polo Assn.

U.S. Polo Assn.

WEST PALM BEACH, Fla. - December 12, 2022 - (Newswire.com)

USPA Global Licensing (USPAGL), the exclusive worldwide licensor and company that oversees the U.S. Polo Assn. brand, is pleased to announce the nomination of Molly Robbins, Senior Vice President of Global Licensing and Business Development for USPA Global Licensing, for License Global's annual feature, 'The Influentials.' This nomination honors those who have driven change and made an impact in the business of brand licensing.

Winners in nine categories were selected by an expert judging panel and voted on by members in the licensing industry at large. The categories from 'The Influentials' encompass all scopes of contributions from individuals that are advancing the quality and sophistication of the more than $315 billion licensing business. Robbins was nominated under the category 'The Brand Builder.' This recognition highlights her efforts behind U.S. Polo Assn.'s global partnerships that have garnered an increased consumer reach, revenue growth and ongoing licensing opportunities for the brand. She was in good company, alongside peers from influential licensing titans at BarkBox, Accutime, Crayola and Hasbro, to name a few.

"Congratulations to Molly on her well-deserved nomination as 'The Brand Builder,' for License Global's annual feature, 'The Influentials.' Molly's contributions toward U.S. Polo Assn.'s international expansion plans are critical in our successful growth strategy," says J. Michael Prince, President and CEO of USPAGL, the company which manages the multi-billion-dollar U.S. Polo Assn. brand.

The U.S. Polo Assn. brand continues to expand its reach into more than 190 countries worldwide with some 1,200 stores and 40 total brand sites in 17 languages, and in addition, has 7 million social media followers. In 2022, in conjunction with their global partners, U.S. Polo Assn. opened approximately 100 stores, including the first store in São Paulo, Brazil, as well as stores in Morumbi Mall, the Cheshire Oaks Designer Outlet store in London, England and a 6,000 sq. ft. store in Bergen Town Center in Paramus, New Jersey, which is one of our largest stores globally. The multi-billion-dollar U.S. Polo Assn. brand's authentic connection to the sport of polo has continued to reach consumers and sports fans around the world.

"I am honored to have received this nomination from License Global, which highlights my leadership position's work surrounding U.S. Polo Assn.'s growth in both revenue and brand awareness globally," says Molly Robbins, SVP of Global Licensing and Business Development for the U.S. Polo Assn. brand. "We are always looking for new opportunities to expand into new categories and global markets through our classic, sport-inspired brand."

License Global is the licensing industry's thought leader, and 'The Influentials' list highlights the best and brightest within specific categories. For more information, visit licenseglobal.com.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores, as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Today, U.S. Polo Assn. is ranked the 28th largest licensor in the world and within the top five sports licensors, according to License Global's 2022 list of "Top Global Licensors." Visit uspoloassnglobal.com.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA's intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world's leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.


Contact Information:
Stacey Kovalsky
Senior Director, Global Communications
[email protected]
+001.561.790.8036

Kaela Drake
PR & Communications Coordinator
[email protected]
+001.561.461.8596


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Original Source: USPA Global Licensing's Molly Robbins is Finalist in License Global's 'The Influentials'

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New RAIN RFID Loop Tag for Jewelers From SimplyRFiD Raises the Standard for Inventory

SimplyRFiD's JT jewelry loop tag has been the standard for two years. The new JT-S loop jewelry RAIN RFID tag is 50% lower in price and 20% better performance using the latest NXP uCode9 chips. The JT-S is available for pre-order at 15c each for 1,000 pre-programmed (vs. 40c for the JT).

New RAIN RFID Loop Tag for Jewelers From SimplyRFiD Raises the Standard for Inventory
JT Jewelry RFID Tag for Inventory

Jewelry RFID Loop Tag for Inventory

DALLAS - December 9, 2022 - (Newswire.com)

"We have been working on driving down the reasons not to use RFID," says Carl Brown, President of SimplyRFiD. "There are 10,000 independent jewelers in the USA looking for a way to manage precious metals and jewels. Our Wave App is a hit and rescues the weekend when it comes to locating misplaced items on a Friday night."

Getting Started With Modern Inventory

1. Tag your items with a JT loop or TR-800 sticker RFID tag.

A loop price tag is a common look for jewelry using barcode price tags. The JT-S Loop RFID jewelry tag (available: January 2023/pre-order now) is designed to be a replacement to the legacy tag. 

2. Take Inventory in seconds with the SimplyRFiD Wave Inventory App

Wave will immediately tell you what's found and what's not. A typical store of 2,000-3,000 items takes 5 minutes to inventory.

SimplyRFiD also publishes a how-to guide for jewelers to get started with RFID and a comprehensive guide on best-practices when creating a modern inventory system.

The Results

Leading retailers began rolling out RAIN RFID more than ten years ago. It took a lot of experiments to figure out what worked, but the results are in and they are dramatic. 

"SimplyRFiD's Wave App customers are seeing accuracy above 99%  vs. 85% accuracy with barcodes," said Eric Richmond, Vice President of Delivery for SimplyRFiD. "Daily inventory with RFID stops permanent inventory losses before it's too late."

This Holiday 

SimplyRFiD is offering 1,000 pre-programmed jewelry RFID tags with any new system that includes an RFID handheld and the Wave software. Offer is valid on orders confirmed before Dec 31, 2022. Mention: JEWELRYTAGS22

About SimplyRFiD

SimplyRFiD's Wave Inventory System is a turn-key iOS app that connects to an RFID handheld. A well-equipped SimplyRFID Wave inventory control hardware and software startup package costs about $2,500. After the first year, it's $995/year or about $3/day for unlimited, world-class support and upgrades.

A single Wave handheld can inventory a jewelry store of 1,000 items in about 1 minute. 

Reach out to SimplyRFiD at [email protected] for a complimentary game plan analysis for transitioning from barcodes to RFID.

See it live at the NRF Big Show 2023

SimplyRFiD will be at the National Retail Federation Big Show show in NYC January 15-17 -- booth #4246! Stop by and try our Wave or contact us if you're located in NYC for an in-person demonstration.


Contact Information:
William Montalbo
Vice President, Marketing
[email protected]
+1 703.343.1689


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Original Source: New RAIN RFID Loop Tag for Jewelers From SimplyRFiD Raises the Standard for Inventory

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