Friday, September 22, 2023

Dustin Poirier UFC Superstar Joins Forces With TLF Apparel as an Exclusive Team Athlete

Dustin "The Diamond" Poirier And TLF, Gym-To-Street Wear Heavyweight, Announce Their Partnership Entering UFC 291, On July 29th Vs. Justin Gaethje.

Dustin Poirier And TLF Apparel (Gym-To-Street Wear Heavyweight) Announce Partnership

Dustin Poirier UFC Superstar Joins Forces With TLF Apparel As An Exclusive Team Athlete. This partnership between Dustin and TLF marks a new era setting the stage for innovative and exiting Gym-To-Street Wear Collaborations.

TLF Apparel, a renowned athletic apparel company known for its commitment to quality, fit, and performance and its innovative Gym-to-Street Lifestyle Clothing, is thrilled to announce a groundbreaking partnership with UFC Superstar Dustin Poirier. 

Poirier, one of the most electrifying athletes in the Mixed Martial Arts (MMA) world, has signed a year-long endorsement deal with TLF, becoming the face of the brand as an exclusive TLF Athlete.

This exciting collaboration comes just in time for Poirier's highly anticipated BMF title fight against Justin Gaethje on July 29th for UFC 291. With this partnership, TLF reinforces its dedication to supporting exceptional athletes who embody the brand's core values of perseverance, strength, and determination.

As a leading figure in the UFC lightweight division, Dustin Poirier has captivated audiences around the globe with his incredible skills, relentless work ethic, and charismatic personality. Recognizing his impact inside and outside the octagon, TLF is proud to align with Poirier and support him on his journey to greatness.

TLF, which stands for Take Life Further, is renowned for its cutting-edge designs, high-performance fabrics, and unequaled fit, function, and comfort, with an uncompromising commitment to empowering athletes and individuals from all walks of life to push beyond their limits to Redefine Impossible. The brand's mission aligns seamlessly with Poirier's pursuit of excellence, making this partnership a natural fit.

With this collaboration, TLF will work closely with Dustin Poirier to develop a signature line of performance and lifestyle apparel that reflects his unique style and indomitable spirit. This collection will not only cater to the needs of athletes but also inspire individuals from all walks of life to embrace a lifestyle of fitness, training, confidence, and determination.

"Dustin Poirier is a true force of nature both inside and outside the MMA world," said Chris Ferguson, Founder & CEO for TLF. "We are honored to have him as a TLF Athlete, and we believe his relentless pursuit of greatness perfectly embodies our brand ethos. Together, we will continue to redefine what it means to Take Life Further."

Dustin Poirier expressed his enthusiasm about the partnership: "I'm thrilled to be joining forces with TLF. Their commitment to quality and innovation aligns perfectly with my values, and I have been a true fan of their clothes...wearing them for years prior to our partnership. Together, we will inspire others to push beyond their limits and achieve greatness. I'm excited to collaborate on a signature line representing my style and motivating athletes and individuals to give their all."

The partnership between Dustin Poirier and TLF marks a new era for both parties, setting the stage for innovative collaborations and empowering initiatives. Fans can expect exciting announcements, exclusive content, and limited-edition merchandise as Poirier prepares to step into the octagon against Justin Gaethje.

For more information about TLF and to stay up to date with the latest news on Dustin Poirier's partnership, please visit or follow TLF Apparel on @TLFapparel.


TLF is a leading athletic apparel company dedicated to empowering individuals to push past their boundaries and limitations to TAKE LIFE FURTHER while REDEFINING IMPOSSIBLE. Pioneering a new category in athletic and lifestyle apparel called Gym-To-Street Wear, TLF products are engineered utilizing cutting-edge designs, premium high-performance fabrics, and an unwavering commitment to quality. TLF provides athletes the tools they need to excel through their most demanding training sessions while carrying them through the rest of their day (wherever life takes you). For more information, visit or follow TLF on social @TLFapparel.

Contact Information:
Ikroop Khanna
Sr. Influencer / Athlete Rep & Performance Analyst Social Media Division
[email protected]
(954) 204-0297

Ashely Pfaff
Brand Manager
[email protected]
(954) 204-0317

Original Source: Dustin Poirier UFC Superstar Joins Forces With TLF Apparel as an Exclusive Team Athlete
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Biolage Professional Wins Allure Magazine’s Prestigious ‘Best of Beauty’ Award

Biolage Professional is Excited to be Named a Winner in the 2023 Allure "Best of Beauty" Awards for the Strength Recovery Shampoo and Conditioning Cream

Biolage Professional, a worldwide leader in salon haircare, is thrilled to announce that it has been honored with the coveted Allure magazine “Best of Beauty” Award for its innovative Strength Recovery Shampoo and Conditioning Cream. 

Allure has been an icon in the beauty industry for over 25 years and bestows this award only to the best-of-the-best products that demonstrate efficacy, excellence and integrity. Products go through months of testing, conducted by seasoned editors who work to determine the quality of the product against the hundreds of others in their respective categories. 

After advancing through multiple rounds of intense judging, the Biolage Strength Recovery Shampoo and Conditioning Cream are being recognized as a leading shampoo and conditioner duo in their product category. Infused with 100% vegan squalane (a skincare super-ingredient), the Strength Recovery Shampoo and Conditioning Cream work together to repair hair damage and prevent new damage from occurring.

“We are so excited to be recognized by Allure,” says Senior Vice President, Head of Brand Martha Glenn. “When we launched the Strength Recovery line, we knew we were creating a new approach to hair repair that not only reflected our brand's heritage in combining the best of nature and science but could restore even the most damaged hair. Knowing that the Allure Best of Beauty Awards is one of the most respected awards programs, we feel so honored to receive such a high accolade.”

Launched in late 2022, the Strength Recovery collection introduced unique damage repair formulas that are rooted in green science and sustainable technologies. Leveraging vegan squalane ethically sourced from olives, these formulas reduce breakage and leave hair softer, smoother and stronger. The Shampoo gently cleanses the hair and scalp while adding softness and smoothness without weight. It was recognized in 2023 by the SELF magazine “Healthy Beauty” Awards as the best shampoo for dry or damaged hair. The Conditioning Cream has a creamy texture that leaves hair stronger after one use with 3x more moisture*. Both products are vegan, cruelty-free, paraben-, mineral oil-, and colorant-free formulas. 

The Strength Recovery Shampoo and Conditioning Cream make up part of the Strength Recovery collection, which also includes the Strength Recovery Deep Treatment Mask and the Strength Repairing Spray. The entire collection is available for purchase at Ulta and on Amazon

*system of Strength Recovery System of Shampoo and Conditioning Cream vs. non-conditioning shampoo.



In 1990, Biolage Professional was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty, touchable and full of movement. Since its conception, the brand has been inspired by natural ingredients, and known for its iconic white packaging and signature fragrance. Biolage Professional is recognized worldwide as a leader in salon haircare, offering high-performance, professional-quality products inspired by botanicals—and that reputation continues to grow. Biolage Professional is committed to consistently improving its formulas and sustainability standards and is proud to announce that as of August 1, 2022, the brand is 100% vegan, cruelty-free approved under the Leaping Bunny program by Cruelty Free International, and its signature bottles are made from 100% post-consumer recycled plastic. We recognize that sustainability is a journey of continuous improvement, and we invite you to join us.

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, please contact Sara Castillo: [email protected] // 310-878-2560


Contact Information:
Sara Castillo
PR & Influencer Manager
[email protected]
(310) 878-2560
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Original Source: Biolage Professional Wins Allure Magazine’s Prestigious 'Best of Beauty' Award
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