Thursday, July 25, 2024

ROLF EKROTH AW24 during Copenhagen Fashion Week

ROLF EKROTH Fall-Winter 2024 COLLECTION at Copenhagen Fashion Week

Rolf Ekroth, the Finnish-Swedish designer has one of fashion's most unusual backstories. While most of his friends opted to study business after high school, this contrarian decided to show them up by studying social work. A few years in, Ekroth realized the field wasn't for him.He segued into sales and by 2004 when online poker hit Finland it became his obsession. After struggling with poker for a few years he figured out that his emotional nature wasn't really suited to the game and he managed to quit. After taking a few months off, he was once again adrift when out of the blue a friend who had noted Ekroth's interest in clothing, suggested Ekroth try fashion. And he did. Since graduating from Helsinki's Aalto University in 2015, Ekroth has done several collaborative projects, was a finalist at the Hyres Festival, and won the Designers' Nest competition. He relaunched his namesake label independently in 2020 during the pandemic.

Rolf Ekroth is a sustainable fashion brand that creates gender neutral clothing designed to fit various body types, promoting inclusivity while reducing waste. The brand prioritizes using sustainable materials, with 80% sourced from deadstock or recycled sources like recycled bottles. All garments are made in Finland and the Baltic countries, where ethical working conditions and fair pay are ensured. Rolf Ekroth also incorporates some zero waste designs into the collections, seeking to minimize waste at every stage of production. Rolf Ekroth values sustainability in collaborations, such as launching Bio2X, a straw-based textile made from biomass surplus, and creating a collection from waste resources with Blue Sky Lab. Rolf Ekroth ensures that all the fabrics are of high quality, long-lasting, and easy to use. With their strong commitment to sustainability, Rolf Ekroth is leading the way in creating clothing that is both fashionable and environmentally responsible..

Runway Looks

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Photo: Press Rolf Ekroth

More on: @rolf_ekroth

By Senior Fashion Editor 24FashionTVChristina V Henningstad @christina_henningstad

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