Friday, September 22, 2023

Rolf Ekroth SS24 at Copenhagen Fashion Week

Rolf Ekroth SS24 Spring/Summer 2024 Collection at Copenhagen Fashion Week

For Spring Summer 2024, Rolf Ekroth embarks on an introspective journey guided by the notion of missing. Inspired by the myriad interpretations of the word, he employs meticulously draped ankle-grazing aprons, oversized silhouettes and delicately hand-painted patterns

to both connect to his cultural heritage and capture an ever-present nostalgia that echoes through generations.

The collection converges at the crossroads of Ekroths own longing for the 1990s of his pastel- coloured youth, his parents memories of the delicate 1960s, and his grandparents yearning for a bygone yet persistently present past. Ekroths vision balances lighthearted irony with heartfelt empathy, all viewed through a lens tinted with rose-coloured hues.

The evocative concept of rose-tinted glasses takes form in a meticulously repeated rose motif found in prints and details. Like a thread that weaves together generations of cultural apexes, the rose serves as both a figurative and literal bridge, linking seemingly unconnected references from the beloved video game Zelda to the unassuming elegance of 1930s Scandinavian women who toiled in the fields.

The collections prints bloom with three distinct hand-painted rose patterns that borrow their visual language from traditional paintings of rose gardens. Their visible brushstrokes become an ode to a life lived away from screens. Breezy pastels borrowed from Ekroths memories of the 1990s, and dark woollen tartans complement the rose motifs.

Ekroth pays tribute to the hardworking countryside people of past generations through the elongated silhouettes of utilitarian aprons and workwear dresses. Notably, he reimagines his friendship bracelets as miniature alpha-woven pendants that adorn the garments, hung in respect for traditional Nordic handicrafts. In totality, the collection becomes an imagined series of nostalgic moments not tediously realistic nor foolishly romantic either.

Though nostalgic and romantic, the collection remains fundamentally utilitarian. Ekroths signature oversized jacket, reminiscent of a roomy hunting jacket passed down through generations, envelopes its wearer in nostalgia. The jackets emotional resonance is bolstered by practical details: a warm flannel lining, spacious pockets, and durable cotton. Meanwhile, a dress woven from bronze chain a key piece created in collaboration with iconic Finnish jewelry brand Kalevala reveals a lace-like rose pattern when juxtaposed against a dark underdress.

In keeping with the theme of the collection and inspired by Kalevalas 85-year cultural heritage, the collection features hoodies which echo street fashion of the 80s and 90s. The various faded colours and retro cuts are complemented with a piece of unique recycled Kalevala Preloved jewelry.

Runway looks

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Photo: Press Rolf Ekroth

More on: @rolf_ekroth

By Senior Fashion Editor 24FashionTVChristina V Henningstad @christina_henningstad

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Biolage Professional Wins Allure Magazine’s Prestigious ‘Best of Beauty’ Award

Biolage Professional is Excited to be Named a Winner in the 2023 Allure "Best of Beauty" Awards for the Strength Recovery Shampoo and Conditioning Cream

Biolage Professional, a worldwide leader in salon haircare, is thrilled to announce that it has been honored with the coveted Allure magazine “Best of Beauty” Award for its innovative Strength Recovery Shampoo and Conditioning Cream. 

Allure has been an icon in the beauty industry for over 25 years and bestows this award only to the best-of-the-best products that demonstrate efficacy, excellence and integrity. Products go through months of testing, conducted by seasoned editors who work to determine the quality of the product against the hundreds of others in their respective categories. 

After advancing through multiple rounds of intense judging, the Biolage Strength Recovery Shampoo and Conditioning Cream are being recognized as a leading shampoo and conditioner duo in their product category. Infused with 100% vegan squalane (a skincare super-ingredient), the Strength Recovery Shampoo and Conditioning Cream work together to repair hair damage and prevent new damage from occurring.

“We are so excited to be recognized by Allure,” says Senior Vice President, Head of Brand Martha Glenn. “When we launched the Strength Recovery line, we knew we were creating a new approach to hair repair that not only reflected our brand's heritage in combining the best of nature and science but could restore even the most damaged hair. Knowing that the Allure Best of Beauty Awards is one of the most respected awards programs, we feel so honored to receive such a high accolade.”

Launched in late 2022, the Strength Recovery collection introduced unique damage repair formulas that are rooted in green science and sustainable technologies. Leveraging vegan squalane ethically sourced from olives, these formulas reduce breakage and leave hair softer, smoother and stronger. The Shampoo gently cleanses the hair and scalp while adding softness and smoothness without weight. It was recognized in 2023 by the SELF magazine “Healthy Beauty” Awards as the best shampoo for dry or damaged hair. The Conditioning Cream has a creamy texture that leaves hair stronger after one use with 3x more moisture*. Both products are vegan, cruelty-free, paraben-, mineral oil-, and colorant-free formulas. 

The Strength Recovery Shampoo and Conditioning Cream make up part of the Strength Recovery collection, which also includes the Strength Recovery Deep Treatment Mask and the Strength Repairing Spray. The entire collection is available for purchase at Ulta and on Amazon

*system of Strength Recovery System of Shampoo and Conditioning Cream vs. non-conditioning shampoo.



In 1990, Biolage Professional was born from the mind of hairdresser and entrepreneur Arnie Miller, who saw the opportunity to bring out hair’s natural beauty, touchable and full of movement. Since its conception, the brand has been inspired by natural ingredients, and known for its iconic white packaging and signature fragrance. Biolage Professional is recognized worldwide as a leader in salon haircare, offering high-performance, professional-quality products inspired by botanicals—and that reputation continues to grow. Biolage Professional is committed to consistently improving its formulas and sustainability standards and is proud to announce that as of August 1, 2022, the brand is 100% vegan, cruelty-free approved under the Leaping Bunny program by Cruelty Free International, and its signature bottles are made from 100% post-consumer recycled plastic. We recognize that sustainability is a journey of continuous improvement, and we invite you to join us.

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, please contact Sara Castillo: [email protected] // 310-878-2560


Contact Information:
Sara Castillo
PR & Influencer Manager
[email protected]
(310) 878-2560
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Original Source: Biolage Professional Wins Allure Magazine’s Prestigious 'Best of Beauty' Award
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