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All Star Kid Preschool Brand Names CEO

AdELA Hassan Named CEO and Managing Partner Ahead of Animation and Licensing Deals


All Star Kid logo

ATLANTA - January 19, 2023 - (

All Star Kid, a fast-growing preschool children's brand based in Atlanta, Georgia, has named Adela Hassan, most commonly known by her professional stage and creative name AdELA, as CEO and managing partner. The move comes as All Star Kid is preparing to make announcements regarding partnerships for animation and publishing.

All Star Kid creates fresh, modern, and culturally relevant educational content in the form of music, books, and live events. 

The All Star Kid in-house production team creates catchy songs rooted in popular children's themes. The team has also created a diverse cast of compelling and relatable original animated characters who star in videos, books, and live events. All Star Kid's primary goal is to capture the imagination of young viewers and inspire them to be the best versions of themselves.

All Star Kid was inspired by brand creator Dennis McKinley's 3-year-old daughter Pilar Jhena, who has close to 400,000 Instagram followers, whom he shares with TV personality Porsha Williams (cast member of Real Housewives of Atlanta).

"The brand features a lineup of seven core characters and their lovable dog, each with a distinct name, personality, and 'superpower' that helps them grow and succeed," says McKinley. "Our characters are featured in All Star Kid books, videos, and live events where they serve as Disney-on-Ice-style mascots."

AdELA, a South African-born, Atlanta-based singer, rapper, and certified gold songwriter, is also the CEO of Off the Burner music, which has created and synced music for the NHL, HBO Max, Nickelodeon, ABC, Netflix, Ubisoft, and more. She was named "Best in Sync" in the U.K. and has charted on iTunes in the Top 20 with multiple projects. "Every kid can find an All Star Kid they can relate to and identify with. We celebrate our diverse group of characters and all of their unique abilities. Our goal is for every kid to be an All Star Kid," says AdELA.

All Star Kid is wholly owned by Detroit Equities, an Atlanta-based branding firm that owns and invests in small business and industries from hospitality to retail, also run by brand creator Dennis McKinley. 

All Star Kid is represented by Debi Rosenfeld of NxtGen Brand Licensing, Las Vegas, Nevada.

Contact Information:
Toni Palmer
[email protected]

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Empowering the Future: SourceLess Presents Revolutionary Solutions at Europe’s Premier Crypto Gathering, Web3 Berlin 2023

SourceLess Revolutionizes the Blockchain Industry by Unveiling the SourceLess Wallet and wNFT Platform at Web3 Berlin 2023, Europe's Largest Crypto and NFT Conference, Setting the Stage for the First World Wide Blockchain

Empowering the Future: SourceLess Presents Revolutionary Solutions at Europe’s Premier Crypto Gathering, Web3 Berlin 2023
Empowering the Future - Sourceless Presents Revolutionary Solutions at Web3 Berlin 2023

Empowering the Future - Sourceless Presents Revolutionary Solutions at Web3 Berlin 2023

SourceLess, a revolutionary blockchain technology company, is set to officially launch its cutting-edge technologies at the upcoming Web3 Berlin 2023 conference. The major event, Europe's largest crypto and NFT gathering, will take place on June 10-11, bringing together an audience of 8,000 attendees and over 300 expert speakers to explore and discuss the latest trends and technologies shaping the future of the Web3 ecosystem.

With the introduction of the SourceLess Wallet and the wNFT platform, SourceLess aims to reshape the blockchain industry and establish a leading role in this technology space, marking a significant milestone in its mission to create the first World Wide Blockchain.

The ground-breaking innovations SourceLess brings to the table will debut with the SourceLess Wallet - a decentralized crypto wallet that promises unmatched security, privacy, and offline functionality to its users. The wallet features a highly intuitive interface and exclusively encrypts all wallet information on the user's device, eliminating the risks associated with centralized authentication systems.

In parallel, SourceLess introduces the wNFT platform, a gateway to a new era of digital ownership. Going beyond digital art, this platform offers a diverse range of NFTs, each representing lifetime ownership of an STR.domain with real-world benefits. Additionally, the platform hosts valuable utility NFT collections from esteemed partners that bridge the physical and digital realms, providing tangible value to its users.

Through the wNFT platform, users will have the opportunity to acquire, which play a central role in the SourceLess ecosystem. These domains offer lifetime ownership, a stable and secure online presence, complete control over digital identity, and the ability to tokenize businesses. They enable the creation of websites or applications with simple commands, boast zero transaction costs, and provide tools for scalability and communication within the ecosystem.

Web3 Berlin 2023 serves as the perfect event for SourceLess to unveil its groundbreaking technologies and marks the first step in establishing its comprehensive ecosystem. As the project continues to develop its offerings, it aims to create a more intelligent and interconnected web — the first World Wide Blockchain.

SourceLess Labs Foundation - Linking the World, Empowering the Future

Contact Information:
Iulian Bondari
Head of Marketing
[email protected]

Original Source: Empowering the Future: SourceLess Presents Revolutionary Solutions at Europe's Premier Crypto Gathering, Web3 Berlin 2023
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