Friday, February 3, 2023

Bidtellect Leaders Report on Evolving Role of Transparency, SSPs in Adexchanger Thought Leadership Piece

The future does not fit the past: Jason Boshoff and Craig Aron bring insight to SSPs' changing role in the adtech industry.

DELRAY BEACH, Fla. - December 5, 2022 - (Newswire.com)

Leaders at Bidtellect, a leading demand-side platform and advertising technology company, last week published an exclusive opinion piece on Adexchanger, the award-winning publication covering digital media and programmatic advertising. The piece analyzes the evolving role of supply-side platforms in the advertising technology industry.

The thought leadership piece is co-authored by Bidtellect Chief Operating Officer Jason Boshoff and Executive Vice President of Strategy and Business Development Craig Aron. Their combined breadth and length of experience in the industry give them a unique perspective on the shifts in platform and technology dynamics.

SSPs were among the first in the ad tech ecosystem to build profitable businesses, but recent industry changes, like the movement towards full cost transparency, media sustainability, new one-stop ad management platform creations, and more, render their role uncertain. Still, argue Boshoff and Aron, getting ahead of these changes and collaborating with other industry players will be the key to longevity. 

Chief among the industry changes is the movement toward sustainability and transparency. Advertisers are looking for visibility into the advertising supply chain to reduce waste. Scope3 is the only company to report true supply chain emissions data and recently integrated with Bidtellect's demand-side platform, meaning advertisers can gain true transparency into the carbon cost of their advertising campaigns and take immediate action to reduce their emissions. 

"The future does not fit the past," wrote Boshoff and Aron. "To be future-proof, the traditional SSP has to evolve from its primary function of demand aggregator and focus on collaborating closely with other players in the space." 

For SSPs to thrive in the changing ecosystem, collaborating more closely with demand-side platforms and adopting technology that answers the new needs of advertisers and publishers, such as sustainability, will be the key to their success. 

ABOUT BIDTELLECT

Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and quality programmatic. With roots in native, we built our platform on context-driven technology and optimization down to the placement level, ensuring readiness for the cookieless future while achieving performance goals, now across ad formats and video.

Article: https://www.adexchanger.com/the-sell-sider/the-role-of-ssps-is-changing-heres-how-they-can-adapt/


Contact Information:
Madeleine Moench
[email protected]


Press Release Service by Newswire.com

Original Source: Bidtellect Leaders Report on Evolving Role of Transparency, SSPs in Adexchanger Thought Leadership Piece
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TurnoverBnB Changes Name to Turno

Proptech SaaS Provider's Fresh Identity a Reflection of its Evolution

TurnoverBnB Changes Name to Turno
Turno Formerly TurnoverBnB Logo

Turno formerly turnoverBnB logo with teal swirl roundel and dark blue typeface

Turno, a leading SaaS platform that integrates, automates, and simplifies recurring property services like cleaning for short-term rental owners and operators, announced today it has changed its name. Formerly TurnoverBnB, Turno's new name embodies the company's founding principles while reflecting its growing presence in vacation rental markets around the world.

"Our mission is to simplify and automate the time-consuming work of managing turnovers—to solve cleaning. By shortening our own name, we are embracing and living that mission," explained Assaf Karmon, CEO and Co-founder of Turno. "As our customers' businesses have evolved, we've expanded and tailored our solutions to meet their changing needs. By decreasing day-to-day hassles and increasing automation, Turno users enjoy more time to focus on other pursuits, like growing their businesses."

Turno connects vacation rental operators to local cleaners whose turnover services are intimately tied to guest experiences and by extension, to the long-term success of short-term rental properties. Its platform features auto scheduling, in-app chat, auto payment, and quality assurance tools like checklists, photo sharing, and inventory management, and its custom mobile apps deliver scalable, on-the-go solutions.

Turno's localized marketplaces of independent cleaning professionals service large cities as well as countless towns and getaway destinations. With operations across the U.S., Canada, Europe, and Australia plus its ability to securely transact payments in dozens of currencies, Turno helps short-term rental operators save time, improve processes, and drive revenue.

In 2022, Turno introduced integrated language of choice, expanding global usability by offering its web platform, Host app, and Cleaner app in six languages: English, Spanish, French, German, Italian, and Portuguese. The breadth of Turno's in-app language option is unparalleled in the STR industry and representative of its customer-first solutions.

"By adopting a name that better expresses our brand promise of simplicity, automation, and ease-of-implementation, we are actively leaning into Turno's longstanding mission," Karmon continued. According to Karmon, this change was born out of the desire to give the company "a name that authentically portrays who we are, what we deliver, and the global reach we've aspired to achieve. There will be no disruption in service, and users will receive the same exceptional 24/7 live customer support they've come to expect from the Turno team."

About Turno

Founded in 2016, Turno's SaaS platform and separate mobile apps for hosts and cleaners help vacation rental operators schedule, pay, and find cleaners. Features include auto scheduling, auto payment, in-app chat, and easy-to-use tools that simplify and automate recurring property services. Offering 24/7 live customer support and available in six languages, Turno syncs guest calendars from all major booking platforms and 20+ channel managers and property management systems. Turno's localized Cleaner Marketplaces include 25K+ STR service providers across the United States, Canada, Europe, Australia, and beyond. For more, visit www.turno.com.

Contact Information:
Amy Plummer
Head of Brand
[email protected]
4043269717


Original Source: TurnoverBnB Changes Name to Turno
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