Friday, February 3, 2023

Perform[cb] Unveils Reimagined Marketer User Experience Within Outcome-Based Marketing Technology

Completely reinventing the way marketers acquire customers, Perform[cb]'s proprietary customer acquisition platform's redesigned dashboard interface delivers an always-on ROAS solution.

Perform[cb] Unveils Reimagined Marketer User Experience
Perform[cb] Unveils Reimagined Marketer User Experience

Perform[cb]'s proprietary customer acquisition platform's redesigned dashboard interface delivers an always-on ROAS solution.

Perform[cb], a leader across the outcome-based marketing (OBM) industry, launches a reimagined marketer user experience within their proprietary customer acquisition platform. Within the interface, marketers can now easily navigate campaign insights, analyze performance data in real-time, and uncover countless opportunities for optimization. 

Fully equipped with rich data, new widgets, and detailed visuals right at their fingertips, Perform[cb]'s revamped dashboard is meant to support marketers with the capabilities necessary to strategically scale customer acquisition. This new interface delivers highly anticipated reporting features, including drill-down reporting, click and conversion granular reporting, and dynamic custom reporting. With additional campaign insights and transparency, unmatched account support, and integrations for effortless functionality, marketers can now tie their ROAS directly into Perform[cb]'s platform. And all of this has been built onto their already award-winning technology suite, complete with a curated partner marketplace and patented fraud protection. 

"Having an in-depth, client-focused tech stack sets Perform[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale - we refer to this as 'always-on ROAS'," says Lee Aho, EVP of Marketers. "As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers' KPIs."

"One of the biggest advantages of having an in-house platform is the ability to innovate and build custom capabilities as the result of direct client feedback. Revamping our marketer's dashboard interface has given our product design and development teams the opportunity to think outside the box, bringing never-before-seen widgets, visuals, and reporting insights to life," says Julie Martin, VP of Product Development. "I cannot wait to see how this technology continues to bring optimizations and success to our marketers' complex campaigns." 

Perform[cb]'s proprietary technology platform launched in 2015 and has since grown into the complex vehicle that fuels the company's Outcome Engine. Built based on direct feedback from marketers and affiliate partners, and with 175K data points analyzed every second, Perform[cb]'s technology is an always-on solution aligned with every brand's KPIs.

About Perform[cb]

Recognized as the #1 Performance Network Worldwide since 2015, and an award-winning Affiliate Management Agency, Perform[cb] is a distinguished leader within the outcome-based marketing industry. Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth, allowing the company to complete a series of strategic acquisitions, each providing unique outcome-based marketing solutions for modern marketers and publisher partners.

The Perform[cb] Outcome Engine is the world's first full-funnel digital customer generation tool kit for advertisers. Completely reinventing the way advertisers acquire customers, the Outcome Engine integrates a supremely intelligent customer acquisition platform (CAP) with a broad range of expert services and a highly curated marketplace. The solution provides the strategies, data, and insights marketers need to make the quickest, most informed decisions about their advertising budget. By generating "always-on" ROAS, this groundbreaking methodology, underpinned by patented technology, has changed the landscape of digital marketing forever.

Brands like Walmart, LendingTree, FanDuel, and Capital One have leveraged the Outcome Engine to grow their customer base and lifetime value at scale. Through the innovation of the Outcome Engine, they've created an environment that puts brand safety and ROAS at the forefront, giving marketers unprecedented transparency and control. Marketers can expect personalized strategy and account support, multiple at-their-fingertips features, rich, customizable widgets, and dynamic reporting. 

Perform[cb]'s "Think Bigger" vision is of a future in which all marketers are empowered to maximize the ROI of their advertising dollars by paying only for high-quality customer outcomes. 

For more information, visit performcb.com

Contact Information:
Ami DeWille
Vice President of Marketing
[email protected]


Original Source: Perform[cb] Unveils Reimagined Marketer User Experience Within Outcome-Based Marketing Technology
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Copper Development Association Releases New Report, Urges Copper’s Inclusion on the Critical Minerals List

Updated data shows that copper now meets the USGS benchmark Supply Risk score of 0.40 for automatic inclusion on the U.S. Critical Minerals List.

Copper Development Association Releases New Report, Urges Copper’s Inclusion on the Critical Minerals List
Copper Supply Risk Score

In the CDA report, copper's Supply Risk score in 2022 is up to 0.423 and the 4-year weighted average score is now up to 0.407 - both above the USGS 0.40 threshold for automatic inclusion on the list.

The Copper Development Association (CDA) today released a new report replicating the U.S. Geological Survey (USGS) methodology used to determine mineral criticality. The analysis shows that copper now meets the USGS benchmark Supply Risk score of 0.40 for automatic inclusion on the U.S. Critical Minerals List. 

Originally created in 2018, the U.S. Critical Minerals List contains minerals deemed essential to U.S. economic or national security and that have a supply chain vulnerable to disruption. The dynamic list is intended by statute to be updated every three years at a minimum, however, the Secretary of Interior can update it at any time. When compiling the 2022 list, USGS utilized a new qualitative methodology to look closer at a supply risk score by calculating the economic vulnerability, disruption potential, and trade exposure of various minerals. USGS stopped calculating with 2018 data when compiling the 2022 list, resulting in copper missing the required 0.40 supply risk score threshold for automatic inclusion. 

"Because USGS data was considerably out of date upon the release of the 2022 Critical Minerals List, and the risks to copper from imports has increased dramatically, we engaged an analyst to update copper's supply risk score with the most recently available data to 2022," said Andrew G. Kireta, Jr., CDA's president and CEO.

New USGS data shows the share of copper consumption that is met by net imports has increased from 33% in 2018 to 44% in 2021 and 41% in 2022. In the first half of 2022, the net import reliance stood at 48%. 

In the CDA report, copper's Supply Risk score in 2022 is up to 0.423 and the 4-year weighted average score is now up to 0.407 - both above the USGS 0.40 threshold for automatic inclusion on the list.

"Copper is and always has been critical to our economic and national security but now to the clean energy transition as well. As copper now meets the threshold for inclusion based on the very latest available data, we need to act immediately to enable the copper industry to provide the essential inputs that copper provides to our national defense and economic security," Kireta said. 

With this data, a broad cross-section of political, policy, and industry leaders have all signed letters to Secretary Haaland urging her to exercise the authority given by statute to officially add copper to the list, without waiting for the next update in three years. Senator Kyrsten Sinema (I-AZ) spearheaded a bipartisan letter from senators representing some of the largest copper-producing and fabricating states.

"Designating copper as a critical mineral strengthens vulnerabilities against foreign adversaries like Russia and China, bolsters our economic and energy security, and fuels Arizona jobs which will keep America strong and ready," said Sinema.

In addition, the co-chairs of the U.S. House Copper Caucus, several governors, and a large coalition of trade associations, unions and industry leaders have signed letters to the Secretary urging the inclusion of copper. Copper Caucus Co-Chairs Bob Latta (R-OH-05) and Brian Higgins (D-NY-26) added, "As Members of Congress whose districts include manufacturing facilities that are copper-intensive and essential to the future of our economy's transition, such a designation would help secure the economic future of these facilities and these communities."

The addition of copper to the Critical Minerals List will allow for streamlined regulations and faster development of new supply sources to meet future demand. To learn more about why copper is a Critical Mineral, and to view all of the support letters, visit www.copperiscritical.org

Contact Information:
Crystal Rankin
Manager, Marketing Communications
[email protected]
212-251-7206


Original Source: Copper Development Association Releases New Report, Urges Copper's Inclusion on the Critical Minerals List
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