Deepika Padukone’s 82°E Introduces Moisturiser and Sunscreen as the Launch Products
Ashwagandha Bounce Moisturiser
Ashwagandha Bounce is a rich yet lightweight moisturiser packed with the refreshing goodness of\nashwagandha and sodium hyaluronate.
Today, Global Indian icon Deepika Padukone introduces "Ashwagandha Bounce" moisturiser and "Patchouli Glow" sunscreen drops, as the inaugural product line of her recently launched self-care brand, 82°E. In line with the brand's core philosophy, these products have been rigorously sourced, carefully crafted and clinically tested to make skincare a simple, effective and enjoyable self-care ritual.
82°E is an extension of Deepika Padukone's journey and experience as a modern woman who is rooted in India but global in her outlook. Formulated by in-house experts, the inaugural skincare line combines time-tested Indian ingredients and powerful scientific compounds to offer high-quality and high-performance products.
Ashwagandha Bounce moisturiser is a rich yet lightweight moisturiser that is enriched with ashwagandha to restore skin elasticity and sodium hyaluronate for long-lasting hydration. Patchouli Glow sunscreen SPF 40 broad spectrum PA+++ provides protection from the harmful radiation of the sun in addition to protecting skin's barrier by combining Patchouli leaf extract with ceramides. These products have been thoughtfully designed to simplify skincare and address the fundamentals of good skin health: hydration and protection. Both products have undergone stringent safety tests and clinical trials. These products are vegan, cruelty free.
On launching the skincare line, Deepika Padukone, Co-Founder, 82°E, says: "My skincare routine has been an integral part of my self-care ritual. I've always identified with products that enable me to keep my ritual simple yet effective. This philosophy of simple, effective skincare informed our inaugural category and our first two products. With Ashwagandha Bounce, a rich yet lightweight moisturiser and Patchouli Glow Sunscreen with SPF 40, I've been able to bring to life my vision of simplifying skincare and share a part of my very own ritual to achieve healthy, glowing skin. We spent the last two years developing premium, high-performing skincare products that combine time-tested Indian ingredients with powerful scientific compounds. These products are simple to use, efficacious and suitable for all skin types including sensitive skin. We hope to make the practice of skincare a truly delightful ritual for all."
On the brand introducing moisturiser and sunscreen as the launch products, Jigar K Shah, Co-Founder at 82°E, who spearheads the business, says: "The skincare industry has witnessed immense growth in the recent past that has led to a lot of product innovation. However, through our research, we learnt that this has also led to product overload and the focus on the fundamentals of skincare is getting diluted. At 82°E, we led with a fundamentals-first approach and designed our moisturiser and sunscreen to emphasise on skin hydration and protection. This forms the backbone of a good skincare routine."
82°E's inaugural products are exclusively available on its D2C website 82e.com. The brand launches in India first shipping globally (subject to local country regulations). The website's e-commerce capabilities offer consumers a user-friendly and interactive shopping experience. The website shares detailed information on product usage and ingredients to help the consumer make an informed purchase decision.
The unique naming system of the products honours the natural Indian hero ingredient and combines them with prompts about its textural, experiential and beneficial qualities. The Indian ingredients inspired the colour palettes of the glass bottles.
82°E will soon launch more products under the skincare category and has ambitions to expand into other categories that support a modern, holistic approach to self-care.
To celebrate the launch, an exclusive introductory offer during the first 82 hours is being extended to all consumers. Please visit 82e.com to learn more.
About 82°E:
82°E is on a mission to make the practice of self-care simple, joyful and effective through high-quality and high-performance products. Born in India, for the world, 82°E will launch with a set of skincare products that support the fundamentals of skin health, with ambitions to expand into other categories that support a modern, holistic approach to self-care.
Pronounced Eighty Two East, the brand is inspired by the standard meridian that passes through India and reflects Deepika Padukone's personal and professional journey as a modern Indian woman who is strongly rooted in her homeland, global in her outlook and appeal and committed to her physical and emotional well-being.
Rigorously sourced, carefully crafted and clinically tested: 82°E's skincare line is made with science and spirit. Each of the brand's products combines time-tested Indian ingredients with powerful scientific compound(s) to create revolutionary formulas for healthy, radiant skin.
Contact Information:
Namrata More
Manager - PR & KOL Marketing
[email protected]
+91-9820830759
Bryna Rifkin
Partner
[email protected]
+14243208024
Related Files
Press Release - Product + Ecomm launch__Global.pdf
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Ashwagandha Bounce Moisturiser
Ashwagandha Bounce is a rich yet lightweight moisturiser packed with the refreshing goodness of\nashwagandha and sodium hyaluronate.
Patchouli Glow Sunscreen
Patchouli Glow SPF 40 PA broad spectrum PA+++ is a lightweight sunscreen fortified with the\nprotective shield of patchouli leaf extract and ceramides.
Press Release Service by Newswire.com
Original Source: Deepika Padukone's 82°E Introduces Moisturiser and Sunscreen as the Launch Products
Athennian Announced as One of Deloitte’s Technology Fast 50™ Winners
Athennian received recognition as part of the 2022 Deloitte Technology Fast 50™ awards program in the Companies-to-Watch category for its rapid revenue growth, entrepreneurial spirit, and bold innovation.
Celebrating its 25th anniversary, the program recognizes Canada's fastest-growing technology companies based on the highest revenue-growth percentage. The Companies-to-Watch category is a ranking of Canadian technology companies with the potential to be future Technology Fast 50™ candidates by their revenue growth percentage over their last three years of operation. The winners of this year's Companies-to-Watch category must have a minimum of $50,000 in 2019. Athennian has experienced 3,296% revenue growth from 2018 to 2021.
Deloitte's Technology Fast 50 program winners consist of public and private companies in the technology sector that are transforming the industry. The program runs alongside the broader Deloitte North American Technology Fast 500™, with winners automatically eligible for this elite ranking.
Athennian CEO Adrian Camara credits the team's dedication to empowering and educating legal, tax, and finance teams on the value of digitizing business entities and company structures with 3,296% revenue growth since 2019. "For Athennian to be recognized as one of Deloitte's Technology Fast 50™ validates the market need for a solution that replaces fragmented spreadsheets, old corporate record-keeping software, and minute bookbinders with a sophisticated system," says Camara.
"Congratulations to this year's Companies-to-Watch winners," commented Anders McKenzie, partner and national leader for the Technology Fast 50 program at Deloitte Canada. "These companies have demonstrated promising growth trajectories and an exemplary ability to seize opportunities even in the face of a challenging economic context. This sets them apart as members of an emerging cohort of tech leaders in Canada. We look forward to keeping an eye on their progress in the months and years to come."
About the Deloitte Technology Fast 50™ program
The Deloitte Technology Fast 50 program is Canada's pre-eminent technology awards program. Celebrating its 25th anniversary, the program recognizes business growth, innovation, and entrepreneurship in four distinct categories: Technology Fast 50 ranking, Enterprise Fast 15, Clean Technology, and Companies-to-Watch. The program also recognizes companies within the North American Technology Fast 500 ranking, identifying thriving technology companies in the United States and Canada. The 2022 program sponsors include Deloitte, RBCx, Osler, EDC, CBRE, Vector Institute, and the Council of Canadian Innovators.
About Athennian
Athennian is a modern, cloud-based business entity management platform that powers legal, finance, and tax professionals to seamlessly manage and automate corporate entities. As an innovative business solution disrupting one segment of the business world, Athennian is helping clients reduce expenses and increase efficiency while enabling them to be transaction-, audit-, and compliance-ready at a moment's notice. Business professionals use Athennian to automate workflows for ownership, governance, tax, and corporate compliance. Athennian's headquarters is based in Calgary and the company has a second office in Toronto, with additional team members across the U.S. To learn more, please visit www.Athennian.com.
Contact Information:
Stephanie Mansueto
Head of Marketing
[email protected]
Press Release Service by Newswire.com
Original Source: Athennian Announced as One of Deloitte's Technology Fast 50™ Winners
